Glossary

Here you’ll find common terms used throughout this guide, as well as in general website and graphic design language. We will add more as needed.

CAP/Stanford Profiles: 

  • CAP stands for Community Academic Profile.  It is a directory of all Faculty, Staff & Students at Stanford.  It started at the Stanford Med school and expanded to use in campus schools, institutes & administrative offices.  CAP is the source for importing people information into our department, program and lab websites.  A persons information is updated in CAP and then imports into our websites to keep information consistent.  Edit once (in CAP), import to multiple websites.
  • Profiles is another name for CAP.  We use both interchangeably.  Most of the time we refer to this as Stanford Profiles or just Profiles.
  • Learn more about how we use Stanford profiles/CAP to import people.

Focal Point - This is the place on an image where the main focus of the image should be (i.e. the center or focus of an image).  It can be at any spot on an image. Learn more about Focal Point

Knowledge Article - a detailed, informative piece of content designed to educate users about a specific topic.  Knowledge articles are used on our Intranet to explain issues related to our websites, people profiles, workgroups, images, Google, Zoom, Slack and many more. Find Knowledge articles

Localist/Stanford Events: Localist is the platform that Stanford Events resides on. We use these interchangeably. 
Learn more about Events on our web platforms

Lockup - This refers to a websites' branding & logo placement. A site’s signature lockup is a combination of the Stanford Doerr wordmark (logo) with a department, administrative unit, institute, center, or lab name. This signature lockup will appear in the top left corner of the site's main header and footer. Learn more about Lockup on: Doerr Platform sites (Departments and programs) or Stanford Sites (our lab sites). See also Wordmarks for Department and Lab websites.

Media - the media on a website includes any of the following: 

Paragraph(s)/Components - flexible building blocks you can use to create content on your website.  These terms are interchangeable. Learn more about Paragraphs

Sections - sections allow you to control the layout of paragraphs with the use of rows & columns. Learn more about Sections

Siteimprove - Siteimprove is Stanford's digital accessibility tool used to scan websites and report content issues, broken links, accessibility issues, etc. Learn more about Siteimprove

StanfordYou vs StanfordWho vs Stanford Profiles/CAP - These three systems work together to update Stanford faculty, staff and student information for various systems.  Some of these import information into the others. For example, information that is updated in StanfordYou imports into Stanford Profiles. Information updated in Stanford Profiles imports into our websites.

  • StanfordYou - StanfordYou is a web application that allows Stanford community members to update their contact information​ and SUNet accounts, including their password, vacation auto reply, profile, and privacy settings.  
    • Some of the information at StanfordYou imports into Stanford Profiles.  
  • StanfordWho - StanfordWho, also known as the Stanford People and Organization Search, allows you to search the Stanford directory of faculty, staff, students, and sponsored affiliates at Stanford University and the Stanford hospitals. StanfordWho provides contact and organizational information.
    • Information in StanfordWho, DOES NOT import into our website platforms.
  • Stanford Profiles
    • All our website platforms use Stanford Profiles as the source for importing information about People.
    • If you update your information on StanfordYou it will import into Stanford Profiles.
    • If you update your information on Stanford Profiles, it will import into our websites.
    • IMPORTANT NOTES:
    • Go to Stanford Profiles (Public website. Login to view Stanford only people and edit your profile)

Wordmark - The wordmark is the logo associated with a website.  In our case, it is the Stanford Doerr logo. Find wordmarks for your website